FBS understands that the print process can be daunting at times. That is why we it is completely committed to providing the best customer service and quality products. The FBS staff explains all of the details about a job in language customers can understand.

The value of FBS for customers is print consolidation - the process of combining all the print vendors a company may use into one easy source. Most companies use different vendors for different types of products, which can cause significant inconsistencies in print quality and result in mistakes. FBS eliminates this problem and gives customers one contact point for all their printing needs. Consolidation puts the buying power back in the purchaser hands and allows FBS to offer better pricing and customer service, while building a relationship customers can trust.

The goal at FBS is always to offer the highest quality print products backed by industry leading print innovations and trends. This translates to print products that reflect the exact message or feel that each customer wants to convey.

See the FBS website for more information.

For questions or advice on how to market your small business using social media, contact Jenny at (972) 792-2817 or jenny@richardsonchamber.com.

With the emergence of advanced mobile technology, marketers are adopting location-based advertising to capture the attention of today’s media-savvy, smart-phone carrying consumers. Smart-phones’ GPS features locate where users are and identify the establishments surrounding them. This creates huge opportunity for small businesses to be competitive and take advantage of free advertising.

One platform that can help small businesses attract and retain customers is Foursquare. Foursquare is a location-based social media app that is available for most smart-phones including the iPhone, Android, Blackberry and Windows Phone.

Foursquare users are given a list of surrounding restaurants and establishments according to their location. They can “check-in” to each establishment, and the person with the most check-ins within a period of time becomes the “Mayor” of the establishment. This encourages repeat visits, as being Mayor is a coveted privilege.

Small businesses can make themselves more attractive on Foursquare by offering “Specials”. Specials are like coupons, and they enable businesses to stand out among surrounding restaurants and encourage drop-ins. It’s the best way to find new customers and engage your most frequent ones. Most establishments require that a Foursquare user checks-in in order to redeem the special.

Signing-up for Foursquare is very simple on the merchant side. Simply go to the Foursquare website and claim your business. You must verify that you are the manager of your particular location in order to manage your account and offer specials.

Next, if you chose, create a special through the website. Examples of good offers are an overall discount on an order, a free appetizer, or special privileges for the Mayor.

Once you’ve claimed your business, Foursquare will offer you another outstanding benefit- full access to real-time data about your customers, including:

-Total daily check-ins over time

-Most recent visitors

-Most frequent visitors

-Gender breakdown

 This data can also be used to tailor your specials according to your customers’ trends. The best part of engaging your customers via Foursquare? It’s all free!

Once you've set up Foursquare, tell your customers about it! Download this customizable PowerPoint document to place around your establishment, asking customers to check in and to receive specials.

Royal Catering was started in 1984 and has grown almost entirely based upon word of mouth referrals. It is a dedicated caterer and strives to be a complete catering solution for its clients. Specialities include:

• Business Meetings
• Training Classes (all day inclusive packages)
• Customer Events
• Holiday Parties
• Employee Meals
• Company Picnics
• Church Banquets
• School Banquets
• Employee Dining – Cafeteria Services (please iInquire)
• Weddings

"All we do is cater and our 30 employees, 14 delivery vehicles and all other resources are at your disposal," said Alan Sweitzer, president. "Our delivery and service personnel are experienced professionals and have had background security checks performed. We have a full service kitchen and deli and cater to sites in and around the Dallas metroplex."

See Royal Catering's website for more information.